Privacy Policy

Last updated: January 29, 2026

Privacy Policy – PremierPSW

This Privacy Policy explains how PremierPSW (“PremierPSW”, “we”, “us”, or “our”) collects, uses, discloses, and protects personal information when you use our services. It also describes your rights and choices regarding your personal information and how Canadian privacy law protects you.

Our services include:

  • Our website at premierpsw.com
  • Any related mobile or web applications
  • Our PSW agency services, including PSW registration, matching, scheduling, billing, and support for clients and Personal Support Workers (PSWs)

By using our services, you agree to the collection and use of information in accordance with this Privacy Policy. Please read it carefully before using our services.

1. Interpretation and Definitions

1.1 Interpretation

Words with an initial capital letter have the meanings set out below. These definitions apply whether they appear in singular or plural form.

1.2 Definitions

For the purposes of this Privacy Policy:

  • Account: A unique account created for you to access our services or parts of our services.

  • Application: Any software program or mobile/web application provided by us and accessed by you to use PremierPSW services.

  • Business / Company / Operator (“PremierPSW”): PremierPSW, located at 25 Guildcrest Drive, Toronto, Ontario, Canada. For GDPR purposes (if applicable), PremierPSW is the Data Controller.

  • Consumer / User / You:

    • PSWs and other service providers registering to provide services through PremierPSW, and
    • Clients, family members, or organizations seeking PSW services, and
    • Any visitor to our website or applications.

  • Cookies: Small text files placed on your device to store information about your use of the website or application.

  • Country: Canada.

  • Data Controller: The organization that determines how and why personal data is processed. For our services, PremierPSW is the Data Controller.

  • Device: Any device that can access our services (e.g., computer, smartphone, tablet).

  • Operator: PremierPSW and any entity designated to operate our website and applications.

  • Personal Information / Personal Data: Any information about an identifiable individual, including but not limited to name, contact details, identification numbers, location data, online identifiers, and other information relating to personal, financial, or health circumstances.

  • Service: The PremierPSW website, applications, and related PSW agency services (including registration, matching, scheduling, payment processing, and communication).

  • Service Provider: Any third-party company or individual who processes data on our behalf (e.g., hosting providers, analytics providers, payment processors, communication tools).

  • Third-Party Social Media Service: Any website or social platform (e.g., Google, Facebook, LinkedIn, Apple) that allows you to log in or connect your account to our services.

  • Usage Data: Data collected automatically about how our services are accessed and used (e.g., IP address, browser type, pages visited, time spent on pages).

2. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us:

3. Collecting and Using Your Personal Information

3.1 Types of Information We Collect

3.1.1 Personal Information

When you use our services (for example, when you register as a PSW, apply as a Team Lead, or request PSW services as a client), we may ask you to provide personal information, such as:

  • Name (first and last)
  • Email address
  • Telephone number
  • Home or mailing address (including city, province, postal code)
  • Date of birth (where required for eligibility checks)
  • Professional information (e.g., PSW certifications, licenses, work experience, references)
  • Background check status and related documents (where permitted by law)
  • Bank account or payment details (for paying PSWs or charging clients)
  • Credit card or other payment method details (for clients)
  • Emergency contact information (for PSWs or clients, if provided)
  • Usage Data (as described below)

Depending on the services you use, we may also process limited health-related information provided by clients or families (e.g., mobility needs, support needs, preferred care routines) for the purpose of matching and providing appropriate care. We handle such information in accordance with applicable Canadian privacy and health information laws.

3.1.2 Usage Data

We automatically collect Usage Data when you access or use our services. This may include:

  • IP address and general location
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on pages
  • Referring/exit pages
  • Date and time of visits
  • Unique device identifiers and diagnostic data

When you use a mobile device, we may collect similar information specific to mobile (e.g., device model, mobile OS, mobile browser, IP address).

3.1.3 Information from Third-Party Social Media Services

If you choose to register or log in using a Third-Party Social Media Service (e.g., Google, Facebook, LinkedIn, Apple), we may receive information associated with that account, such as:

  • Name
  • Email address
  • Profile picture
  • Contact list (if you grant permission)
  • Other profile details you choose to share

By connecting a social media account, you authorize us to receive and use this information in accordance with this Privacy Policy.

3.1.4 Cookies and Tracking Technologies

We use Cookies and similar technologies (such as web beacons and pixels) to:

  • Operate and secure our services
  • Remember your preferences and login details
  • Analyze how our services are used
  • Improve performance and user experience
  • Support marketing and advertising (where applicable)

You can adjust your browser settings to refuse Cookies or to indicate when a Cookie is being sent. If you disable Cookies, some parts of our services may not function properly.

We may use:

  • Essential Cookies – required to operate our services and secure your account.
  • Preference/Functional Cookies – remember your choices (e.g., language, login).
  • Analytics/Performance Cookies – help us understand how users engage with our services.
  • Advertising/Remarketing Cookies – where used, help us show relevant ads and measure their effectiveness.

3.2 How We Use Your Personal Information

We use personal information for purposes including:

  • Providing and maintaining our services

    • Operating the website and applications
    • Matching PSWs and clients
    • Managing schedules, bookings, and communications

  • Creating and managing your account

    • Registering PSWs, Leads, and other roles
    • Registering clients or family members
    • Providing access to specific features and tools

  • Performing contracts and providing services

    • Facilitating PSW bookings and care services
    • Handling payments to PSWs and charges to clients
    • Managing inquiries, complaints, and service adjustments

  • Communicating with you

    • Sending service-related messages, confirmations, and updates
    • Contacting you about changes to our services, policies, or security notices
    • Responding to your questions, support requests, or feedback

  • Marketing and information (where permitted)

    • Sending news about opportunities, offers, or events related to PremierPSW
    • Providing information similar to services you have already used or requested
    • You can opt out of marketing communications at any time.

  • Improving our services and operations

    • Analyzing usage and trends
    • Testing new features and service improvements
    • Evaluating and enhancing user experience, quality of care, and performance

  • Legal and compliance purposes

    • Meeting legal and regulatory requirements in Canada
    • Managing risk and preventing fraud or misuse
    • Protecting our rights, property, and the safety of users and the public

We may also use anonymized or aggregated data (which no longer identifies you) for statistical, research, or business purposes.

We may share your personal information:

  • With Service Providers who assist us with hosting, analytics, communications, payments, background checks, and other operational support.
  • With affiliates or business partners who help deliver or improve our services, under strict confidentiality obligations.
  • With other users, where necessary for the service (for example, clients may see certain PSW profile details, and PSWs may see necessary client information for care).
  • With third parties in connection with a business transaction (e.g., merger, sale, reorganization), subject to appropriate safeguards.
  • With your consent or as otherwise permitted or required by law.

3.3 Retention of Your Personal Information

We keep personal information only as long as necessary for:

  • The purposes described in this Privacy Policy
  • The duration of your relationship with PremierPSW
  • Legal, regulatory, tax, accounting, or reporting requirements

Usage Data is generally kept for a shorter period, unless it is required to improve security, enhance functionality, or comply with legal obligations.

When personal information is no longer required, we will delete it or anonymize it, unless we are legally required or permitted to keep it longer.

3.4 Transfer of Your Personal Information

Your personal information may be stored and processed in Canada and in other jurisdictions where our Service Providers may be located.

If personal information is transferred outside your province, territory, or country, we take reasonable steps to ensure that it is protected in a manner consistent with this Privacy Policy and applicable Canadian privacy laws, including using contractual safeguards and reviewing our Service Providers’ practices.

By using our services and providing us with your information, you consent to these transfers, subject to applicable law.

3.5 Your Rights to Access, Correct, and Delete Your Information

You have rights in relation to your personal information, subject to Canadian privacy laws and, where applicable, other laws (such as GDPR):

  • Access: You can request access to the personal information we hold about you.
  • Correction: You can request corrections to inaccurate or incomplete information.
  • Deletion: You can request deletion of your personal information when it is no longer required, subject to legal obligations.
  • Withdrawal of consent: Where we rely on your consent, you can withdraw it at any time (this may affect our ability to provide certain services).

You can update certain information yourself through your account settings. You can also contact us at support@premierpsw.com to exercise these rights. We may need to verify your identity before responding to your request.

3.6 Disclosure of Personal Information

We may disclose personal information:

  • In a business transaction: If PremierPSW is involved in a merger, acquisition, sale of assets, or reorganization, personal information may be transferred as part of that transaction, subject to appropriate protections and continued obligations.
  • To comply with the law: When required by law, regulation, court order, or government request.
  • To protect rights and safety: When necessary to protect PremierPSW, our users, Service Providers, or the public from harm, fraud, abuse, or security threats, or to enforce our legal rights.

3.7 Security of Your Personal Information

We use commercially reasonable technical, administrative, and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

4. Third-Party Services and Processing

4.1 Analytics

We may use third-party analytics tools (such as Google Analytics or similar services) to understand how our website and applications are used.

These tools may collect information such as:

  • IP address
  • Pages visited
  • Time spent on pages
  • Links clicked

You can often opt out of analytics cookies through your browser settings or specific opt-out tools provided by these services (e.g., Google Analytics opt-out browser add-on).

4.2 Email Communications

We may use email service providers (e.g., Mailchimp or similar tools) to send:

  • Service-related emails
  • Newsletters (if you subscribe)
  • Marketing messages (where permitted)

You can unsubscribe from marketing emails at any time using the “unsubscribe” link in our emails or by contacting us.

4.3 Payments

For paid services, we may use third-party payment processors (e.g., Stripe, PayPal or other providers). We do not store full payment card details on our servers. Payment processors handle your card information directly and process it in accordance with their own privacy and security policies (e.g., PCI-DSS compliance).

4.4 Advertising and Remarketing

We may, from time to time, use online advertising or remarketing tools (e.g., Google Ads, Facebook/Meta) to promote our services to relevant audiences.

These services may use Cookies or similar technologies to:

  • Measure traffic and engagement
  • Show our ads on other websites or apps based on your past visits to our site
  • Analyze the effectiveness of advertising campaigns

You can manage your preferences or opt out of personalized ads through tools offered by these platforms and your browser or device settings.

4.5 Other Tools and Communication Services

We may use third-party tools (e.g., chat widgets, support tools, messaging services) to:

  • Provide live support
  • Manage inquiries
  • Enhance the overall user experience

These providers may process your personal information in accordance with their own privacy policies, and we require them to protect your data appropriately.

5. Links to Other Websites

Our services may include links to third-party websites or services that are not operated by PremierPSW. If you click on those links, you will be directed to their sites.

We are not responsible for the privacy practices or content of third-party sites. We encourage you to review the Privacy Policy of every website you visit.

6. GDPR – Additional Rights for Users in the European Union

Although PremierPSW primarily operates in Canada, individuals in the European Union (EU) or European Economic Area (EEA) may have additional rights under the General Data Protection Regulation (GDPR).

Where GDPR applies, we may process Personal Data based on:

  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Protection of vital interests
  • Public interest
  • Our legitimate interests (balanced with your rights and freedoms)

If you are in the EU/EEA, you may have the right to:

  • Request access to your Personal Data
  • Request correction or deletion
  • Object to or restrict processing
  • Request data portability
  • Withdraw consent (where processing is based on consent)
  • Lodge a complaint with a data protection authority

To exercise these rights, please contact us at support@premierpsw.com.

7. California Privacy Rights (If Applicable)

Our primary focus is on PSWs and clients in Canada. However, if you are a resident of California and California privacy laws apply to your use of our services, you may have additional rights under laws such as the California Consumer Privacy Act (CCPA) or similar legislation.

These rights may include:

  • The right to know what personal information is collected, used, or disclosed
  • The right to request access to and deletion of certain personal information
  • The right to opt out of certain “sales” or shares of personal information (where applicable)
  • The right not to be discriminated against for exercising your privacy rights

To inquire about these rights, please contact us at support@premierpsw.com.

We do not knowingly sell personal information in the sense defined by CCPA, and we do not knowingly collect the personal information of minors under 16 for sale.

8. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe that a child under 13 has provided us with personal information, please contact us and we will take steps to remove that information where required by law.

If we become aware that we have collected personal information from a child under 13 without parental consent, we will delete it.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements.

When we do, we will:

  • Post the updated Privacy Policy on this page, and
  • Update the “Last updated” date at the top of the policy

Where required by law, we will notify you of significant changes by email or by a prominent notice on our website.

We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes have been posted means you accept those changes.

If you have any questions about this Privacy Policy or how we handle your information, please contact us at: support@premierpsw.com.